Business Plan--Skating Rink - 3964 Words

Marketing and internet management | A Business Plan | AG Spot Skating Rink | | | 8/4/2010 | The purpose of this skating rink is to provide Orangeburg, SC with an entertainment facility for the youth. It will offer a family atmosphere and a high quality surround sound system. It will also offer group and special party rates. | Business Plan for AG Spot Skating Rink Table of Contents 1. Executive Summary 3 2. Identity 4 3. Company Mission, Scope and Goals 4 4. Situation Analysis 5 a. Assumptions 5 b. Company Resources 6 c. Market Forecast 6 d. Sales, Expense and Profit Forecasts 7 e. Current and New Opportunities 8 5. Marketing Objectives 8 6.†¦show more content†¦As the business grows, additional part-time or full-time employees may be added to handle the increased workload. MANAGEMENT AND OWNERSHIP The company will be set up as a corporation with AG as the major owner. AG will serve as the CEO that will be active in the day to day operations of the arena. Alex served in the United States Air Force for 12 years with extensive knowledge of Information Management, customer service and business administration. She will provide the leadership to run this company. At least nine other employees will be needed. These employees will be a combination of part-time and full-time involved in security and serving customers. If and when more customers attend, additional part-time or full-time employees will be hired as the workload requires. J.A White amp; Associates, Inc. will provide help in additional areas such as getting the books in order and general business when necessary. An accountant and an attorney will be retained along with those of a qualified insurance agent. MISSION, SCOPE, AND GOALS It is the mission of AG Spot Skating Rink to provide customers (children and adults) with an open skating rink that can be used for public skating, parties and dancing. My company is committed to responsible fiscal and business management practices. 1. To provide quality service in a safe and clean environment. 2. Service anShow MoreRelatedAsiasports: Hockey Night in Hong Kong5091 Words   |  21 PagesAsiasports: Hockey Night in Hong Kong Determining the Future Business Strategy of Asiasports Limited In March of 1999 the primary decision makers of Asiasports found themselves at a crossroads. â€Å"Barnes, Weir, and Gribble had to make decisions about whether the company should promote hockey outside of Hong Kong and its choice of sports properties. An implementation plan also had to be developed for the chosen strategy† (Delios 1). Although every one of their sports properties was profitable exceptRead MoreFamily Entertainment Center ( Hffec )2200 Words   |  9 Pagesis in the industry of Family Entertainment Centers also known as FECs. Family entertainment is a very profitable business because families are always looking for affordable local facilities to enjoy their time together. 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The Necessary Lie in Joseph Conrads Heart of Darkness Essay

The Necessary Lie in Heart of Darkness In his narrative, Marlow declares, You know I hate, detest, and cant bear a lie, not because I am straighter than the rest of us, but simply because it appalls me. There is a taint of death, a flavour of mortality in lies, - which is exactly what I hate and detest in the world - what I want to forget (Longman 2210). In spite of these strong words, he lies to Kurtzs Intended when he visits her and tells her, The last word he pronounced was - your name (Longman 2246). Marlows words, spoken in Part I to the audience, seem to contradict his words spoken in Part III to the Intended. Upon closer examination however, it is clear that it was keeping to his beliefs that caused Marlow to lie to†¦show more content†¦Some confounded fact we men have been living contentedly with ever since the day of creation would start up and knock the whole thing over (Longman 2199). It is clear from this statement that Marlow believes women simply cannot handle the cold hard reality of the world. Men , however, are well aware of these realities and therefore must protect women from the truth so as not to shatter the beauty of a womans world. This is by todays standards silly and chauvinistic, but at the time it was a kind and chivalrous thought. Although Marlow was making direct reference to his Aunt in this passage, he does not limit the thought to his Aunt only, but uses the term women, which encompasses all women. He carries this kind and chivalrous thought with him when he visits Kurtzs Intended, and with it in mind cannot bring himself to shatter her beautiful fantasy world by telling her the truth of Kurtzs last words. In his own declaration Marlow claims there is a taint of death in lies. If he had been completely truthful with the Intended and told her Kurtzs actual last words, The horror, the horror (Longman 2240), he would have given her more than a taint of death. He would have shared with her some of the mental images his imagination had spawned since he heard those final words. He would have given her a flavour of mortality, which he claims to hate and detest in the world. Hate and detest are very powerful words which wouldShow MoreRelated The Role of Kurtz’s Intended in Joseph Conrad’s Heart of Darkness1580 Words   |  7 PagesIntended in Joseph Conrad’s Heart of Darkness Very often in literature minor characters appear for only a short time in the story but carry a very heavy significance in the overall meaning of the book. Kurtz’s Intended, in Joseph Conrad’s Heart of Darkness, is this kind of character. The unnamed woman only appears for a brief period at the end of the novel, but Conrad includes her for three very crucial reasons. He has Kurtz’s fiancà ©e appear to provide a justification for Marlow to lie, to be theRead MoreEssay on A Journey into Darkness in Heart of Darkness1439 Words   |  6 PagesA Journey into Darkness in Heart of Darkness      Ã‚  Ã‚   Joseph Conrad, in his story, Heart of Darkness, tells the tale of two mens realization of the dark and evil side of themselves. Marlow, the second narrator of the framed narrative, embarked upon a spiritual adventure on which he witnessed firsthand the wicked potential in everyone.   On his journey into the dark, forbidden Congo, Marlow encountered Kurtz, a remarkable man and universal genius, who had madeRead More The Lie of Imperialism Exposed in Literature Essay3048 Words   |  13 Pages If postcolonial literature is the â€Å"process of dialogue and necessary correction,† of misconceptions concerning colonialism, then a comparative study of colonial and postcolonial works is essential for attaining a full understanding of the far-reaching effects of European imperialism (Groden and Kreiswirth 582). 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(Conrad) Are the first words spoken aloud by Marlow in Joseph Conrad’s Heart of Darkness. Marlow goes on the say that he was thinking about the Roman conquerors who came to England 1900 years ago. This comparison that Marlow divulges into in the beginnings of his story frames this story and what it intends to cover in its subject matter. Marlow begins here his only overt characterization of imperialism.Read More lighthod Light and Dark in Joseph Conrads Heart of Darkness2308 Words   |  10 PagesLight and Dark in Heart of Darkness      Ã‚  Ã‚     Joseph Conrads repeated use of darkness in his novel Heart of Darkness has been widely interpreted. Readers have arrived at many different conclusions about the use of darkness throughout the novel. The critics themselves cannot agree what the darkness means.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The critics draw different conclusions about the use of darkness. For some critics, the use of darkness is seen as an intentional literary device. 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Smartphone and Tablets Development †Free Samples to Students

Question: Discuss about the Smartphone and Tablets Development. Answer: Introduction Blackberry is a multinational company based in Canada that specializes in the internet of things and enterprise software. Formerly the group was identified as Research in Motion (RIM). The Company was well known to the public for smartphone and tablets development branded as Blackberry. Under the management of chief executive officer John S Chen, the company transitioned to production of enterprise software and services (En.wikipedia.org, 2017). The product under enterprise software is used by business owners globally. Some of its softwares include, blackberry UEM, QNX real-time operating systems and AtHoc crisis communication platform. When John S Chen took over the company, he had a different strategy for the company which included concentrating on software technology and contract out manufacturing to Foxconn. Currently, the business model strategy involves coming up with authorizing partnership with device producer such a TCL Communication and amalgamating Blackberry software coll ection. Over the years the company had a different achievement that comprises of: It was the first developer to come up with wireless technology.it was the first company outside Scandinavia to develop Mobitex wireless products connectivity. The company introduced its first Mobitex protocol converter. In September 2011, the company suffered a massive outage, affecting many of its consumers. The sluggish growth pressed the company to adopt a strategy that laid off 2000 of its employees in 2011.The outage happened during that time that Apple was preparing to for its iPhone 4S launch, this triggered qualms of mass defection from the policy. By October 2011, the RIM uncovered, prospect blackberry smartphone new platform that would be based on similar QNX as a play book (Editorial, 2017). The platform was renamed blackberry after the RIM had been accused of brand breach regarding name BBX. Blackberry has placed more emphasis on its complete strategic refurbishment. First, the company is targeting the niche market as opposed to its previous focus on mass customer market. The company has presented long track record in the high competency of its security systems and skills. The company is shifting its focus to targeting enterprise and enterprise facility as opposed to safeguarding its spo t in a competitive and saturated smartphone market. With regards to this market perspective, Blackberry services and products are valued and well differentiated from competitors brands. When blackberry released blackberry enterprise service 12, it was enough evidence of the strategic shift taken by the company (Guides.library.ubc.ca, 2017). The product is software that allows mobility management to manage the mobile devices securely. Strategic direction promises the company good return for the various reasons. First, the original success of blackberry was built on its relevance and security within a business context. Secondly, with security becoming a major issue of concern recently, with the growth of data connectivity, it becomes harder to ignore security measure to curb cyber-attacks. However, the market being very competitive, blackberry requires to identify trends, adapt quickly and innovate ways it can meet the consumer demand, for it to maintain a competitive advantage, Blackberry operates in an industry that covers a broader number of sectors that is technology industry. Technology industry relates to the company that provides communication services to the consumers. Computer service and enterprise resource planning, computer hardware and software, internet and telecommunication have impacted ion people lives either on the positive or the negative (Anon, 2017).These industries are the backbone of the technology industry. Blackberry operates in communication tools industry. The industry caters to consumers demand in services and electronic apparatuses to enhance communication. The products range from the mobile handset to telephone network infrastructure .these products may operate through wired connections or in wireless connection to the public communication network. Blackberry holds a market share of 5% (Moorman). The company has highly secure phone that is its main strength. This has enabled the company to be on the competitive edge. The company has a mobile phone that offers highly encrypted secured network that has provided a secure plat for communication without fear of cyber-attacks. Secondly, the company strength has been its focus on the small consumer segment (Jurevicius, 2017). Contrasting its competitors the company has placed its emphasis on the narrow consumer segment. This approach is to ensure that the demands of the customer are met. The company has reduced marketing strategies of its products. Before the lunch of Apple product iPhone 4S, Blackberry had its brand in the market performing well with a more significant market share. However, the company was overtaken by its competitors due to its reluctance in the marketing of its name. Secondly, playbook tablet launch was not well received in the market, and it only had a smaller market share which made the company go through loss. This decreased blackberry chances to compete with its competitors Apple or Samsung who received the more significant income and profit growth due to tablet increase sales and demand (Jurevicius, 2017). The blackberry can seize the opportunity for growth in mobile advertising. With the increase in cloud-based service demand; The Company can benefit from the growing demand for expansion of its services that are cloud-based. The company has a lot of risks to keep a close watch. First, the rapid change in technology is posing a significant threat to the technology world. The company is inconsistent production of the new product that will keep up with the competition. This becomes a significant challenge when the company wants to introduce a new product that is innovative and successful. Second threat is the saturation of the smartphone market in the developed countries. This has led to slow growth. Due to this factor, the blackberry has not been able to expand its market share in Canada and USA.Lastly.is the increased competition on contracts offered by the government. Government goes through a process of contract renewal after few years; Blackberry has to compete with its competitors Samsung and Apple for government contract renewal (Jurevicius, 2017). A detailed description of cost and benefit of blackberry device is discussed as follow. To begin with a price: The cost of deploying a blackberry enterprise server is costly. Ranging from 75% to 59% of value is because of the data expense and voice expenses. Corporate liability policies drive this cost for smartphones. While some organization allows their staff to ask for a refund from the organization if they incur these charges, others only pay a certain percentage. An organization enjoys a lot of benefits on blackberry deployment in the organization. These benefits have been classified into: blackberry devices, allows employees to be more efficient and effective in their work production.as an organization evolve through the deployment of blackberry initiative across a range of employees, and chose an implementation that is more integrative, additional efficiency is obtained in some processes of the workflow. Costs: Benefits: New computer equipment: Cost each: Totals: Per year Totals: 10 network-ready PCs with supporting software $2,450 24500 Tripling of mail shot capacity - estimate: $40,000 40000 1 server $3,500 3500 Ability to sustain telesales campaigns: estimate $20,000 20000 3 printers $1,200 3600 Improved efficiency and reliability of follow-up: estimate $50,000 50000 Cabling Installation $4,600 4600 Improved customer service and retention: estimate $30,000 30000 Sales Support Software $15,000 15000 Improved accuracy of customer information: estimate $10,000 10000 More ability to manage sales effort $30,000 30000 Training costs: Each: Totals: Computer introduction 8 people $400 3200 Keyboard skills 8 people $400 3200 Sales Support System 12 people $700 8400 Other costs: Lost time: 40 man days $200 / day Lost sales through disruption - estimate: $20,000 Lost sales through inefficiency during first months estimate $20,000 Total Benefit per year 280000 Total Costs: $106000 Calculate the payback time: 280000/106000 =2.6 YRS Based on an article in the linked professional network blackberry failure can be traced to its adoption of the wrong business model to be measured. The company core business was not what the market share assumed. Blackberry has lost its market share to its competitors due to some reasons. First, the company management had a lot of ignorance and pride. Pride is a hindrance to the growth of any business. Ignorance of consumers changing needs and complains will quickly shift their attention to competitors. Secondly, blackberry was reluctant on innovation. In the technology industry, innovation should not stop. These provide a loophole that was filled by its competitors Apple and Samsung through continuous innovation. Thirdly the company lacked proper marketing strategy for its products. It is an advertisement that consumers are made aware of the company products. Lastly, the company was overconfident about its outcome. Overconfidence is a threat to any business since it can bring defeat from its competitor who is continually working their win. References Anon, (2017). [online] Available at: https://www.asianentrepreneur.org/blackberry-or-badberry/ [Accessed 15 Nov. 2017]. Anon, (2017). [online] Available at: RIM (Blackberry) Provides 9 Lessons in best turnaround strategies https://www.bizcoachinfo.com/archives/9072 [Accessed 15 Nov. 2017]. Anon, (2017). [online] Available at: RIM changes name to BlackBerry as BB10 launches - Toronto - CBC News https://www.cbc.ca/news/canada/toronto/story/2013/01/29/business-rim-blackberry.html [Accessed 15 Nov. 2017]. Editorial, R. (2017). ${Instrument_CompanyName} ${Instrument_Ric} Company Profile | Reuters.com. [online] U.S. Available at: https://www.reuters.com/finance/stocks/companyProfile/BB.TO [Accessed 15 Nov. 2017]. En.wikipedia.org. (2017). BlackBerry Limited. [online] Available at: https://en.wikipedia.org/wiki/BlackBerry_Limited [Accessed 15 Nov. 2017]. Forbes.com. (2017). Forbes Welcome. [online] Available at: https://www.forbes.com/sites/robclarfeld/2017/10/18/dont-let-cyber-thugs-keep-you-from-digitizing-key-documents/#903f0644d155 [Accessed 15 Nov. 2017]. Guides.library.ubc.ca. (2017). Research Guides: Company Profiles A-C: BlackBerry. [online] Available at: https://guides.library.ubc.ca/companies-A-C/companies-a-c/blackberry [Accessed 15 Nov. 2017]. Jurevicius, O. (2017). BlackBerry SWOT analysis 2013. [online] Strategic Management Insight. Available at: https://www.strategicmanagementinsight.com/swot-analyses/blackberry-swot-analysis.html [Accessed 15 Nov. 2017]. Moorman, James. "BlackBerry: Current Environment." Standards Poors. N.p., 18 Oct 2012. eb. https://www.netadvantage.standardandpoors.com.proxresearchport.umd.edu/NASApp/NetAdvantage/cp/companyIndustrySurvey.do?task=showIndustrySurveyByTicker.