Color Matters Essay Example for Free

Color Matters Essay In the marketing arena, color plays a significant role in a company’s advertisement and packaging. According to research, the right color is worth a thousand words as well as it can increase sales and a company’s profit (Morton, 2010). Most importantly, a company’s color is closely related to the type of judgment and decisions consumers make regarding a specific product. Research also reveals that color increases brand recognition, memory, engages and increases participation, and attracts consumers attention (Morton, 2010). Overall, color is powerful in marketing. Therefore, this paper will discuss the importance of color with Coca-Cola Company’s advertising as it relates to the different meanings, cultures, and segment markets. The Importance Of Color With Coca-Cola Company’s Advertising Coca-Cola is one of the world’s most popular and recognized brand. Let’s discuss the company’s purpose for being in business. The mission of the Coca-Cola Company is â€Å"to refresh the world, inspire moments of optimism and happiness, create value, and make a difference† (The Coca-Cola Company, 2013). With that being said, the colors of the Coca-Cola Company in their advertising, which is red and white, are extremely important for a number of reasons. First, the company wants to send the right message to consumers. Second, the colors help identify the different brands (Kolter Keller, 2012). Third, the different colors also help the company to differentiate themselves from their competitors. Most of all, Coca-Cola’s distinctive colors conveys information and/or provides consumers with some other operational benefits (Morton, 2012). Overall, the colors main goal is to get consumers’ attention while making an impact on their buying decision. The Different Meanings According to the color wheel of branding and packaging, the Coca-Cola Company’s colors for their advertisement ensures different meanings. As stated earlier, the colors of the company’s advertisement are red and white. These colors have been used for more than a hundred years. Red promotes Coca-Cola friendly qualities such as energy, powerful, courage, excitement, and strength (Kolter Keller, 2012). Whereas white indicates that the company is all about creating products that are innovative and modern. As result, these colors have been a very successful color strategy and have helped the company become the world’s top companies in their industry (Pigford, 2013). In addition to, the great contrast of the colors also ensure readability, which is one of the important factors of product strategy in marketing (Pigford, 2013). The Culture The Coca-Cola Company has a winning culture, which defines the attitudes and behaviors of their employees (The Coca-Cola Company, 2013). In this case, the choices of the colors also inform consumers that the employees also have the same attributes regarding their work performance. Coca-Cola’s colors relates to their culture because the company and its employees demonstrates: (1) collaboration; (2) how they have courage to shape a better future; (3) integrity; (4) accountability; (5) passion; (6) diversity; and (7) quality. The Market Segments A marketing segment is referred to as aggregating prospective buyers into groups that have common needs and their response to a marketing action will be similar. Market segmentation stresses two things: (1) grouping individuals or organizations according to similarity of needs and the benefits desired; and (2) needs and benefits must be associated to specific tangible marketing actions (Identifying Market Segments Target, 2011). Coca-Cola’s market segment consists of consumers who are seeking different and great products that are. The company’s colors also target individuals who also want to make differences in the communities, which require them to demonstrate commitment, energy, strength, and excitement. In conclusion,it is imperative that companies consider their choice of color when advertising or completing packaging. Colors and marketing are connected to one another in so many ways. Colors can influence an individual’s thinking, actions, cause reactions (Morton, 2012). In fact, colors cannot be replaced because they are known as the most powerful forms of communication. More than so ever, colors are the visual component that consumers remember the most about a brand (Morton, 2012). Many companies who produce great brands rely on color as their key factor in immediate recognition. So, companies should utilize the color wheel of branding and packaging before launching their product. Reference Mortan, J. (2012). Color Matters. Retrieved from  http://www.colormatters.com/

Education In Britain During The 18th Century :: essays research papers

Education in Britain during the Eighteenth Century   Ã‚  Ã‚  Ã‚  Ã‚  In Britain now a days every child must go to school to further their education. However, it was not like that in the eighteenth century. The less fortunate were not as educated because they could not afford to have their children go to school. Girls had less of a chance to go to school than boys. But as the eighteenth century went on different types of schools were established for children, adolescents, and adults.   Ã‚  Ã‚  Ã‚  Ã‚  One type of these new schools were Charity schools. Charity schools were established in the beginning of the century. These schools were for boys and girls of the working lower class, The main idea was to teach these children religion, and how to read and write. The children were also taught thing that would benefit them as a social class; such as cobbling shoes, carpentry, and straw plaiting. On occasions the crafts that the children made were sold to help the school. By 1740 there were close to 2000 charity schools in england1.   Ã‚  Ã‚  Ã‚  Ã‚  In the summer Children would go to school from five or six in the morning to eight or nine at night. In the winter the day went from six or seven in the morning until seven or eight at night. Children did not have to go to school if they did not wish to. It was hard to get children from the countries to go to school due to the fact that their parents wanted them to stay at home in the fields helping to pay for their family income.   Ã‚  Ã‚  Ã‚  Ã‚  Around 1780 Sunday schools came around. Like Charity schools they taught religion. They started because many people believed that even overworked children deserved to get an education2.   Ã‚  Ã‚  Ã‚  Ã‚  Another type of school that was established were the private schools. Private and â€Å"dissenting academies† existed for those who were excluded other schools3 due to their religious beliefs. Britain created a modern educational system that taught mainly commercial subjects for the boys; such as surveying, and European languages.   Ã‚  Ã‚  Ã‚  Ã‚  Schools advertised and competed wish each other for students to come to their school. Schools would try and appear better by having plays and musical nights. Some schools even offered Military education. However, competitive sports did not exist in the eighteenth century.   Ã‚  Ã‚  Ã‚  Ã‚  Around 1759 girls could finally go to school with the boys. However, their education was not thought to be important. Education In Britain During The 18th Century :: essays research papers Education in Britain during the Eighteenth Century   Ã‚  Ã‚  Ã‚  Ã‚  In Britain now a days every child must go to school to further their education. However, it was not like that in the eighteenth century. The less fortunate were not as educated because they could not afford to have their children go to school. Girls had less of a chance to go to school than boys. But as the eighteenth century went on different types of schools were established for children, adolescents, and adults.   Ã‚  Ã‚  Ã‚  Ã‚  One type of these new schools were Charity schools. Charity schools were established in the beginning of the century. These schools were for boys and girls of the working lower class, The main idea was to teach these children religion, and how to read and write. The children were also taught thing that would benefit them as a social class; such as cobbling shoes, carpentry, and straw plaiting. On occasions the crafts that the children made were sold to help the school. By 1740 there were close to 2000 charity schools in england1.   Ã‚  Ã‚  Ã‚  Ã‚  In the summer Children would go to school from five or six in the morning to eight or nine at night. In the winter the day went from six or seven in the morning until seven or eight at night. Children did not have to go to school if they did not wish to. It was hard to get children from the countries to go to school due to the fact that their parents wanted them to stay at home in the fields helping to pay for their family income.   Ã‚  Ã‚  Ã‚  Ã‚  Around 1780 Sunday schools came around. Like Charity schools they taught religion. They started because many people believed that even overworked children deserved to get an education2.   Ã‚  Ã‚  Ã‚  Ã‚  Another type of school that was established were the private schools. Private and â€Å"dissenting academies† existed for those who were excluded other schools3 due to their religious beliefs. Britain created a modern educational system that taught mainly commercial subjects for the boys; such as surveying, and European languages.   Ã‚  Ã‚  Ã‚  Ã‚  Schools advertised and competed wish each other for students to come to their school. Schools would try and appear better by having plays and musical nights. Some schools even offered Military education. However, competitive sports did not exist in the eighteenth century.   Ã‚  Ã‚  Ã‚  Ã‚  Around 1759 girls could finally go to school with the boys. However, their education was not thought to be important.

Cirque Du Soleil Essay

1. Cirque du Soleil does not have a product, they have a diverse, creative, critical thinking, artist works company; a circus without animals. Within this company, this show allows their featured unique artists, to tap into their creative side and create magic for an audience. Cirque du Soleil aims to create the greatest shows onstage all around the world. The core for a functioning Cirque du Soleil is behind the scenes, with artists and staff. Recruiting these people seems to be a challenge for this ever diverse world we live in. Recruiting and hiring these staff members for Cirque du Soleil is difficult because not many people will just run away to the circus. This lifestyle is an ever changing one, with artists of different cultures and diverse backgrounds. It cannot always be an easy mix for everyone to get along. It takes a special kind of person with that magic in their eyes, that will keep evolving and keep being an asset to the ever changing show. Although it is the same lifestyle these employees will be part of, they service two completely different jobs. Artists perform for the audience, whereas staff is simply there to serve the artists needs. Recruiting for this job takes time, the director Cantin has even traveled to twenty countries in search of local talent. In terms of recruiting and hiring staff, again asking someone to uproot themselves, for little pay, to cater to extremely unique artists demands can be a challenging proposition. Creating extensive rewards for these employees is key. The owners of this company have taken time to understand what the needs are of their staff and artists. Compensation such as free meals and board, as well as the opportunities to improve a talent or passion are aspects of this company where they continue to grow positively. From this article I would say that this company takes extensive time to evaluate and understand the needs of everyone they have on board. In the small market Cirque du Soleil services, it is essential every performer or staff member is â€Å"fit† for the company. This market seeks out individuals who are qualified mentally, and physically for the strenuous changing show and lifestyle. They search for people who are ready to hit the ground running and jump into shows. Here employees are encouraged to discover their magic and embrace their talents, in fact Cirque provides outlets to bring your talents to the next level. They want employees to be able to continuously develop as well as have clear heads of stereotypes. % quit: %15 %quit x current population : 15% x 475 = 71.25 = 72 Artists left: 475-72=403†¨Future demand: 500†¨Needed (500-403= 97) Keeping employees happy enough to stay is and will continue to be a problem for Cirque du Soleil. This problem will affect retention because, if employees are not happy, they will leave. If employees leave, there may not be enough staff to sustain the upcoming show, but the show must go on. This problem could potentially lead to a default product, a poor performance. Cirque provides an environment with different experiences constantly with no fixed structure but to allow artists to tap fully into who they are. By designating a heavy amount of time for managing the artists needs and analyzing what what would make there experience even better. Cirque du Soleil aims to create an environment with the best possible conditions that you don’t want to leave. By retaining employees core artists to the Cirque shows have and can obtain more hands on experience out in the world. Recruiting employees cost money and time. When artists are better at their job they provide stability within the company for a better transitional environment for new employees. Employees will effectively be able to teach each other the ropes, or provide support for one another. The concept is for artists to learn together. With the wide diversity of ethnicity, or gender it can be problematic to find employee who are non stereotype. Those who are open to all cultures. Compensation and benefits however is variable because income becomes an issue. Cirque has a variety of shows and venues that do not always provide steady pay. With that being said its hard to keep up with the rewarding benefits Cirque boasts about, such as providing new experiences. By giving the artists more say, a greater employee output is achieved, with higher job satisfaction, keeps employees. To solve its retention problems Cirque’s benefits heavily outweigh their drawbacks. Ultimately providing the best work environment than anyone in their competing market. Finding talent i is the second current problem Cirque is facing. Cirque du Soleil has created a name for themselves serving as a business that lets you play to your full potential as an artist. In doing so they created an even more diverse product that makes it hard to find that diamond in the rough in cities and continents. This problems affects staffing mostly because they have created a name for themselves that their brand is a luxury good, possibly making artists perceive their company as unachievable. Perspective employees want to work with the best performers around. Now that the company has made a name for themselves, they are hiring staff with more direct experience instead of performers with potential. With a changing and diverse work force this poses a problem within staffing. In creating diversity, gaps in language and background quickly becomes an issue. Training and development problems are solved by having current employees that have open mindsets about other cultures, providing a more welcoming environment. People coming from different socioeconomic backgrounds I would imagine feel secure in knowing they at least have paid meal and board. The shows performances cannot continue to increase levels of diversity without new talent. The current employees care about quality of their product. By having varying levels of skill and ability this could be exciting for new artist morale. Also by having a good training system to develop and articulate performances would provide a great benefit to perspective employees. The movement to keep the excitement alive is on!

Napoleon Bonaparte Hero Or Villain - 1862 Words

Napoleon: Hero or Villain Essay True heros have consistently been shown to encompass villainous characteristics and Napoleon Bonaparte, although a tyrannical ruler, was no exception to this rule. The term hero at its core refers to an inspiring individual who is idealized for their courage, outstanding achievements, or noble qualities. This person manages to not only overcome the tragic situation at hand, but conjointly is able to win over the public’s admiration. Contrastingly, a villain is defined by the observer as a malicious person who exercises their power in a way that hurts the general public and has a criminal intent. It must be noted that the line between heroism and villainy is ill defined and ultimately depends on perspective.†¦show more content†¦Moreover, through the creation of the Banque de France which was led by bourgeoisie shareholders, he increased their economic power in turn winning over their support- as financial growth was one of the goals of the bourgeoisie revolution. Anot her one of Napoleon’s major accomplishments in this sphere was his revision of France’s legal system which provided frenchmen with legal equality-something that they had long yearned for. This was done through the establishment of the Napoleonic Code for the whole country creating consistency and bringing justice to the people of France. The basis of this code remains largely operative today and its influence is apparent within a diverse many countries such as; Italy, Netherlands, Switzerland, and more. This code aimed to eradicate the unfair legal practices that had once severely separated the classes, as well as allow careers to be open to talent rather than privilege based on birth. Additionally, Napoleon expanded on the ideas of fraternity expressed in the code through the creation of the Legion of Honour, â€Å"a new society, he reasoned, needed a new elite, an aristocracy not of birth, but of merit†. Through the strengthening of the revolutionary ideas of fraternity by the creation of the Legion of Honour and equality through legal equality under the Napoleonic code, Napoleon was able to also boost frenchShow MoreRelatedNapoleon Bonaparte A Hero Or A Villain?1624 Words   |  7 Pagesin the fact that Napoleon Bonaparte was a significant character in France. However, there have been debates among historians for years around the central question: â€Å"Was Napoleon Bonaparte a hero or a villain?† The answer here relies on how one looks upon the situation. Was Napoleon Bonaparte a savior to the French, or was he a tyrant to the French? Although many historians’ answers do rely deeply onto perspective, their answers also lie within which stage of life Napoleon Bonaparte was in, as wellRead MoreNapoleon Bonaparte - Villain or Hero?889 Words   |  4 PagesNapoleon Bonaparte was inarguably an important figure in the history of France and Europe. However, there has been much controversy over the subject in the past. Would hi story perceive him as a hero or an enemy of France and the world? Many twentieth-century dictators would later model themselves on Napoleon, more than a hundred years after his death. Napoleon was not the first dictator, so why was he such an important figurehead for future dictators? Some historians may consider that Napoleon wasRead MoreComparison Of Napoleon Bonaparte A Hero Or Villain909 Words   |  4 Pagesin the fact that Napoleon Bonaparte was a significant character in France. However, there have been debates among historians for years around the central question: â€Å"Was Napoleon Bonaparte a hero or a villain?† The answer here relies on how one looks upon the situation. Was Napoleon Bonaparte a savior to the French, or was he a tyrant to the French? Although many historians’ answers do rely deeply onto perspective, their answers also lie within which stage of life Napoleon Bonaparte was in, as wellRead MoreWas Napoleon Bonaparte a Hero or a Villain? Essays 1354 Words   |  6 PagesWas Napoleon Bonaparte a hero or a villain? During the Napoleonic Era, from 1799 to 1815, France became a military power gaining and controlling land throughout Europe. While some historians believe Napoleon Bonaparte was a ruthless dictator, his military accomplishments far outweigh any atrocities he committed. He helped France gain stability after the French Revolution and he also abolished the Feudal contract. Napoleon was a brilliant strategist using military tactics to cause fear and toRead MoreNapoleon Bonaparte Essay1537 Words   |  7 PagesNapoleon Bonaparte has been called a hero by some and a villain by many others. He was the First Consul of France, then the emperor of France, and finally an outlaw. Napoleon had a meteoric rise to power in the late 18th century, and lasted to the early 19th century. He was able to rise to power through his great military victories and he was able to keep his power by fending off enemies in wars and with some reforms. Napoleon started his life good, but different than many Frenc h rulers. NapoleonRead MoreThe Evolution of the Hero1960 Words   |  8 Pagesthink we know a hero when we see one. But pinning down those attributes is a challenge; your hero may not look much like mine. So it s worth asking: Are there certain immutable characteristics that have defined heroism across the ages? The men and women on the following pages are individuals of extraordinary distinction, but how do they stack up against the legends of the past? Although there are some timeless, universal qualities known as heroic, throughout history the idea of the hero has fluctuatedRead MoreUnited States History Research Project2148 Words   |  9 Pagesthe negative and positive aspects that occurred in Jesse James’ life. If one knew the general idea of who James was, they would automatically assume he was either a really bad person or an historical hero. Many songs, books, and news articles were written in the context of him being an American hero. On the other hand, some believe tha t the large amount of crimes he has committed were superior over his good doings in life which was not very much. I have searched through the campus library and scholarlyRead MoreThe Role of Fate in Romeo and Juliet2091 Words   |  9 Pageseither tragedy or comedy, this polarity of themes allowing him to experiment with the full range of human emotions. Typically, an integral part of a Shakespearean tragedy is love, which is frustrated by a breakdown in order, or the character of the hero, due to some human limitation. The play Romeo and Juliet has all these typical characteristics. However, the resultant conclusion of events for the characters in this tragedy is adversely affected by the hands of fate, and not solely the product ofRead MoreThe Role of Fate in Romeo and Juliet2082 Words   |  9 Pageseither tragedy or comedy, this polarity of themes allowing him to experiment with the full range of human emotions. Typically, an integral part of a Shakespearean tragedy is love, which is frustrated by a breakdown in order, or the character of the hero, due to some human limitation. The play Ro meo and Juliet has all these typical characteristics. However, the resultant conclusion of events for the characters in this tragedy is adversely affected by the hands of fate, and not solely the product ofRead MoreAlexander The Great Of The Greatest Military Geniuses2832 Words   |  12 Pagesmilitary geniuses in history. He was the inspiration for many great leaders and warriors in later generations of many different cultures. Hannibal Barca once ranked Alexander as the â€Å"greatest general in all of the world†. Gnaeus Pompeius Magnus, Napolà ©on Bonaparte, and Julius Caesar are just several of the many that were inspired. Even Julius Caesar once cried and wept when he saw a statue of Alexander because he had never achieved as much as Alexander at the same age. Alexander III of Macedon was born